This page outlines key metrics related to your Customer Activity, and reports on every Yoyo-powered transaction.
You can identify who your customers are, understand their purchase behaviour, their spending and frequency and overall lifetime value.
Before looking into the data, select the time frame you want analyse at the top right corner of the page.
If you have multiple outlets and would like to view a specific one, you’ll find it on the top left of the page.
The number of unique customers who downloaded the app and transacted at your store at least once for the selected time frame.
Lifetime total includes the total number of active users since the Yoyo launch.
E.g: a customer who transacted at your outlet 10 times is counted as 1 active user.
This allows you to follow the progression of the number of app users and take action if this number stagnates at any point in time.
The total number of Yoyo powered transactions within the selected time frame.
Lifetime total is the number of transactions that have been processed since the Yoyo launch.
E.g.: a customer who transacted at your outlet 10 times is reported as 10 transactions.
The revenue generated by all Yoyo powered transactions in the selected time frame.
Lifetime total is the total monetary value of transactions since the Yoyo launch.
Note: currency will adapt to the country in which the outlet is based.
Average Visits per User
The average number of times a user goes to your outlet during the selected time frame.
Lifetime average tells you how many times your customers visited your store since the Yoyo launch.
Average Spend per Visit
The average amount your customers spend each time they visit your store for the selected time frame.
Lifetime average tells you how much on average customers spend each time they visit your store.
Average Spend per User
The average amount a customer spent at your store within the selected time frame. This adds up the monetary value of every transaction a user made during the period selected.
Lifetime average sums up the total monetary value of the average customer since the Yoyo launch.
Those metrics allow you to understand and identify behavioral trends, giving you the opportunity to change your customer behaviour.
By running campaigns, you can encourage behaviours that are favourable to your business based on your findings.
E.g. you notice the avg. spend is lower on Tuesdays. Run an “Increase Spend” campaign, rewarding transactions over £x on Tuesdays”.